Inbound Promotion / Tourism Attraction
SERVICE
1
INBOUND PROMOTION / TOURISM ATTRACTION
Inbound tourism and tourist attraction promotion
Inbound tourism and tourist attraction promotion
Approach locals in Singapore directly via JAPAN RAIL CAFE and One&Co, and support efforts to build franchise in other regions.
About Service
Tourism-themed events
Support coordination of presentations and experiential events using JAPAN RAIL CAFE and One & Co. By providing planning and management from a local perspective, we can propose plans that will penetrate the Singapore market on a deeper level.
Facility tourism promotion at JAPAN RAIL CAFE
Providing JAPAN RAIL CAFE which has monitors capable of running videos; sections for posters, brochure racks, and other equipment inside the store, allowing you to use it as a hub for spreading information about your focus region.
Seminars and information sessions for travel agencies
Make sales calls to travel agencies across Southeast Asia and invite to events by using JR East Group’s network.
Familiarisation trips for various locations
Support familiarisation trips to Japan and subsequent information dissemination and travel product development.
Case Study
CASE STUDY
1
Inbound Promotion and Tourist Attraction
In collaboration with The Road to Naturelbeauty for Eastern Hokkaido DMO, a tourism presentation was held at One&Co. A total of 300 Singaporeans were invited to the event, where tourism information was shared. After the event, each city, town and village set up a booth and held individual consultation sessions.
CASE STUDY
2
Inbound Promotion and Tourist Attraction
B2B seminar held in collaboration with Ibaraki Prefecture
B2B seminar held in collaboration with Ibaraki Prefecture
In collaboration with Ibaraki Prefecture, a B2B seminar was held and a total of 40 companies was invited, including travel agents and media.
Products were created afterwards, and the event was shared by travel media with the aim of attracting more visitors to Ibaraki Prefecture.
CASE STUDY
3
Inbound Promotion and Tourist Attraction
Hands-on event held at JAPAN RAIL CAFE
In collaboration with Akita Inu Tourism, a workshop was held at JAPAN RAIL CAFE to promote tourism. The event was attended by many Singaporeans, and included the experience of making butter mochi, a traditional food from Odate City, Akita Prefecture, and dressing in a Matagi costume.
